When trying to design this product my brief to the chemist was - “I want a product I can apply to dry hair to cosmetically thicken it and add texture but somehow not look as if there is any product in the hair.” Think a dry shampoo in paste form, and low and behold that’s what we have.
On short hair for texture and body just use a small amount of Powder Paste, add to dry hair warming in the hands first and working it to desired shape. For thinning or finer hair to give cosmetic thickness apply a small to medium amount, warm in hands and try to apply mainly to the roots, and on medium length hair for added body and volume apply to the roots on dry hair. It’s the ultimate matte product with zero shine added.